We rang up one of the Paper collective founders, Morten Kaaber (to the right, photo credit Jepser Lindström) to chat about their new collaboration with Menu.
How long have you run Paper collective now?
”We launched the first collection 1,5 years ago, and the response has been overwhelming, we now have 80 different posters selling in roughly 20 countries.
We originally thought it was going to be a hobby project where we could collaborate with some cool creative people and designers while promoting and supporting some charities at the same time. But now its a full-time business.”
You have just launched a collaboration with Menu, why?
”First of all, Menu has with Norm Architects in the front become the most interesting of the larger Danish design companies. And secondly I was impressed with Menu’s founder Bjarne Hansen who shares our belief that we should try to make a difference and not just money. It is rare to see that from a company of that size in the design industry.”
What is the next step?
We are still looking for more exciting collaborations with designers, brands and curators from all over the world. And a good part of 2015 will be spent developing the collection into new categories.
Will we see you in Stockholm for the fair?
We won’t have any exhibitions in Stockholm this time, but will be in town for all the fun and to meet up with existing and new collaborators.