During Stockholm design week Fantastic Frank – famouos for turning real estate photography into an art form – is opening up its doors for a Love at first sight-party. Why would a real estate company throw a design party? Tomas Backman (co founder, pictured right) tells us why.
Hi Tomas, what are you up to during design week?
”We have picked five companies that stands out 2015 – Dirty Linen, Källemo, Massproductions, Ready-Made and Nina Kullberg – and asked them to collaborate with us. We are turning our big space into a super stylistic dream home for one night.
”Because we dont do things the conventional way. Collaboration is king. Even if half of our team is about business and sales, the other half are passionately into design and interiors. And styling interiors is what we deal with every day, it mirrors us.”
Your way of styling flats for sale has affected the real estate business. Do you think other agents will take after you in this, that Swedish real estates will start throwing parties during the design week in the future?
”Not within the next couple of years anyway. I cant really see that any other real estate agency care about interiors. To shoot a close up of a flower doesn’t really mean you work with interiors. Even if you like to believe so.”