Italian design company Discipline, founded some two years ago by business man Renato Preti, is as of today a part of expanding company Hem.com. Working with designers such as Claesson Koivisto Rune, Luca Nichetto and Nendo, Preti has described the Discipline style as ”Scandinavian design with Italian pasta sauce”.
From the very beginning Discipline aimed to update the italian design industry, reaching out online and focusing on environmentally friendly design. In July 2014 Hem bought Finish company One Nordic, focusing on online retail and shipping to 30 counties worldwide. The Discipline collection will be available in the coming weeks on hem.com.